The story behind Feature
Founded in 2018, Feature grew from a simple idea: business software should make work easier, not harder.
In a world flooded with assumptions, instinct-driven decisions, and outdated feasibility studies, we saw a critical gap: entrepreneurs and investors were launching businesses without access to granular, real-time intelligence. Location decisions were still based on anecdotal experience, not data. Business ideas were chosen emotionally, not strategically. Success was uncertain—and often expensive.
What started as a tool to identify high-ROI zones for internal investment ventures quickly evolved into a powerful, scalable, AI-backed SaaS platform. We integrated geo-intelligence, demographic mapping, psychographic profiling, competition analysis, and ROI prediction—all under one unified interface.
At Zawr Industries LLP, we believe that starting a business should be a science backed by insight, not a gamble. That belief led us to build Firm AI—a platform engineered to answer one of the most fundamental questions in entrepreneurship:
"What business should I start, and where should I start it?"